"Hatch that Dream" the story

"Hatch that Dream" the story

The dream has always been to spread a little joy, one cupcake at a time and to be Melbourneโ€™s best but most importantly, I hoped that the story behind Cupcake Central would spark some inspiration in others and show that,

"๐๐ซ๐ž๐š๐ฆ๐ฌ ๐œ๐š๐ง ๐›๐ž ๐ญ๐ฎ๐ซ๐ง๐ž๐ ๐ข๐ง๐ญ๐จ ๐ซ๐ž๐š๐ฅ๐ข๐ญ๐ฒ."

For me, my dream became a reality on the 28th of August, 2010. It was the day Cupcake Central opened its first store on Glenferrie Road, in Hawthorn, Victoria. As exhausted as I was by opening day, when those beautiful doors opened, I was ready to take on the world.

However, the story aboutย โ€œHATCH THAT DREAMโ€ย isn't about me. The story got lost over the years and coming out of 2020 and walking into 2021, feels like a whole new era. A restart. I wanted to retell the story, as it's such an important one that created the foundation of this company.ย 

The story starts long before our first store opened.

Long before the thought of cupcakes even came to light.

The story is my parents, Savong and Sunny Neu.

My parents had a dream, to escape the atrocities of Pol Potโ€™s regime in Cambodia; not just in hope for a better future but in hope that they would have a future at all. They experienced a lot of suffering in those years, they lost many loved ones, their homes, their way of life; everything. When they escaped, my mum was already pregnant with me. It involved a long, difficult journey that included a dangerous boat crossing over to Thailand in the cover of night fall and a long cold swim to shore.ย 

They made it. They reached the refugee camp in Thailand with nothing more than memories of a life they left behind. I was born shortly after. This was our home for the next 2 years.

When we finally arrived in Australia, I watched my parents live out their dream. By no means was it easy, they had no support, they had nothing and had to start their entire lives from scratch but that was the dream, to have a chance to live. They grew our family and we welcomed my brother in 1988, they found a way to make a living (fruit picking on farms for close to a decade), to learn English, make new friends, adjust to their new home and navigate through this new life.ย 

One of our first photos in Australia.
Outside our commission house in Nunawading.

Mum and Dad worked on the farms picking fruit. Dad would drive the van and pick up all the workers, to get them there. They never missed a day.ย 


My parents never complained. No job was ever too small or too hard. They worked and they saved. My parents were and still are so frugal and resourceful. There is nothing my Dad can't fix and no ingredient that my mum can't make a delicious meal from. We didnโ€™t have much, we didn't know anyone but a handful of people from the camp who came with us but they were always there for me.
Believe me when I say, Cupcake Central would never have existed if they didnโ€™t give everything they had to help us open it.ย 

So, where did that tagline come from?

"๐‡๐š๐ญ๐œ๐ก ๐ญ๐ก๐š๐ญ ๐ƒ๐ซ๐ž๐š๐ฆ."

Inspired by my parents, I coined the phrase โ€œHATCH THAT DREAMโ€ to remind myself of their story. Without them and their bravery, hard work, determination to live and their belief in me - this dream would not have been possible.

It's one thing to have a dream but another to hatch it.ย 

Turning your dreams into a reality takes an immense amount of hard work and dedication. It also takes a lot of great people who are willing to support you, contribute their skills and help you along the way. Iย have been so fortunate in my life, to not only be born by parents who are strong, resourceful and supportive but I've always been surrounded by people who wanted to see me succeed and to succeed along with me.ย 

"๐๐จ ๐š๐œ๐ก๐ข๐ž๐ฏ๐ž๐ฆ๐ž๐ง๐ญ ๐ข๐ฌ ๐š๐ง ๐ข๐ง๐๐ข๐ฏ๐ข๐๐ฎ๐š๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐ž๐ฒ, ๐ข๐ญ ๐š๐ฅ๐ฐ๐š๐ฒ๐ฌ ๐ญ๐š๐ค๐ž๐ฌ ๐š ๐ญ๐ž๐š๐ฆ ๐ญ๐จ ๐ฆ๐š๐ค๐ž ๐ญ๐ก๐ž ๐๐ซ๐ž๐š๐ฆ ๐ฐ๐จ๐ซ๐ค."

Cupcake Central is a team full of dream makers.

Some are living out their dreams, others are just transitioning through and we are merely a small part in their journey to hatching their own. However, they are all helping keep this dream alive.ย 

My parents don't know it, they probably didn't even intend to teach me butย they led by example, they showed me that dreams can come true. Not in the fairy tale sense, those dreams are left more for love stories.ย 

Go on and Hatch that Dream!

Thin Neu
Founder and Director or Cupcake Central

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